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Mission & Vision

The Editors Company believes that life starts at home and is better when the home is well designed. Our mission is to make home design accessible to more people. 

Our vision is long term and intensely customer-centric. It is most tangibly articulated as building long term relationships with our customers in Hong Kong and Asia by meaningfully improving their homes.

Customer Categories


  • Residential Homes

  • Casual offices and lounge areas

Check out select customer stories here.

Market Focus

We are focused on serving the Hong Kong market, with an eye towards growing across key Asian cities. 


Service Overview

The Editors company is an online home styling platform dedicated to making home design accessible to everyday people. For a flat fee of HKD2,600/room, customers collaborate with their own personal home stylist to decorate their homes from 60+ brands with no mark-ups. The company takes care of everything from design, curation, and ordering based on customers' personalities, needs, and budgets. Customers are left with only the fun parts - giving good feedback and seeing their new home come to life. 

See more details about the process here

The Founding Team

The Editors Company was founded by former BoConcept exec Aaron Chin and Interior Designer Fion Lee, who wanted to democratize home design and change the world, one home at a time. The company is backed by Moelholm Capital & Consulting, a Denmark-based venture capital firm founded by the creators of BoCocnept. The management team is led by CEO Aaron Chin and Creative Director Fion Lee. Kim Moelholm, Partner at Moelholm Capital & Consulting, serves as Strategic Advisor. 

Check out Founders' Bios here.

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