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Our Observation
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The cabinet that you have now is a quite cluttered
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The wall is a bit empty
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The sofa is nice, cushion can be changed
Design elements and alternatives
Here is our suggestions​:
Sideboard
Wall shelvings
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A sideboard would help to declutter the space
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Some wall art/ decoration would make your space less plain
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Budget 5k-10k
Area rug
Accent cushions
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An area rug to give a pop of colour to the space
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Some accent pillows would be nice to tie in all the colours in the living room together
COMPANY FACT SHEET
Mission & Vision
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The Editors Company believes that life starts at home and is better when the home is well designed. Our mission is to make home design accessible to more people.
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Our vision is long term and intensely customer-centric. It is most tangibly articulated as building long term relationships with our customers in Hong Kong and Asia by meaningfully improving their homes.
Customer Categories​
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Residential Homes
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Casual offices and lounge areas
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Check out select customer stories here.
Market Focus
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We are focused on serving the Hong Kong market, with an eye towards growing across key Asian cities.
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Service Overview
The Editors company is an online home styling platform dedicated to making home design accessible to everyday people. For a flat fee of HKD2,600/room, customers collaborate with their own personal home stylist to decorate their homes from 60+ brands with no mark-ups. The company takes care of everything from design, curation, and ordering based on customers' personalities, needs, and budgets. Customers are left with only the fun parts - giving good feedback and seeing their new home come to life.
See more details about the process here.
The Founding Team
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The Editors Company was founded by former BoConcept exec Aaron Chin and Interior Designer Fion Lee, who wanted to democratize home design and change the world, one home at a time. The company is backed by Moelholm Capital & Consulting, a Denmark-based venture capital firm founded by the creators of BoCocnept. The management team is led by CEO Aaron Chin and Creative Director Fion Lee. Kim Moelholm, Partner at Moelholm Capital & Consulting, serves as Strategic Advisor.
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Check out Founders' Bios here.
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