@ horizon plaza
Horizon Plaza, Ap Lei Chau
Design Lab Pop-up
Horizon Plaza in Ape Lei Chau has been a staple for furniture shopping in Hong Kong for the past 2 decades. It is a former industrial building of dozens of shops offering anything from sofas to tables to outdoor furniture. You can literally spend days here shopping for your home. The problem was, the large selection often overwhelmed the average shopper, making it tiring and confusing.
To solve this problem, we decided to partner with Horizon Plaza to create an inspiration hub. Working with the brands in the building, we used their furniture to showcase ideas and we were on-site to chat with customers about ideas for their homes. And some of them turned into our customers!
The Big Idea
"What was so great was having free reins to create home inspirations for people."
Fion and Aaron, founders of The Editors Company, created this space by collaborating with Horizon Plaza and the brands in the building.
The space was well received as a hub for connecting with customers over their aspirations for their homes in a serene, yet stimulating, environment.
get the look
We had a blank space with a ton of great natural lighting to work with. This gave us a boundless opportunity to make our own choices. But as with anything, having little boundaries presented its own challenges.
Our concept was to retain and enhance the serenity that the space itself offered, but at the same time make sure it's not just a boring white space. To do that, you might notice that we added many visual stimulations by incorporating textures and natural elements.
We wanted our industrial apartment to showcase multiples styles so it serves as inspirations for our conversations with visitors. But we also had to make sure the different styles represented were not contradictory since it was an open connected space.